Central Foods introduces HFSS ratings

Frozen food distributor Central Foods has introduced HFSS (High in Fat, Salt or Sugar) ratings for its entire range. 

The move gives wholesalers additional information to help them and their customers make informed choices, forming part of the company’s 'Making Your Life Easier' pledge.

HFSS legislation has recently been introduced for the retail industry, leading to new rules on the advertising and selling of certain products with high HFSS levels. Anticipating that legislation may subsequently be brought in for the food service sector, Central Foods has invested in software that can work out the HFSS rating of a product at the press of a button.

Gordon Lauder, MD of Central Foods, comments: "We are committed to going the extra mile to help our customers and have invested in new software which can calculate the HFSS level of any product in our range on request.

"The nutritional and calorie content of food has become a key issue in recent years and this new service will support our wholesale customers to in turn help their own customers working in the food service sector.”"

The new software considers the proportions and amounts of different ingredients in a product and can calculate the HFSS level in seconds. If a product has a HFSS level of four or more, it is considered ‘less healthy’.

Over 48% of Central Foods’ range scores three or below, with 100% of its bread offering in that category. Eighty-three percent of the vegan products offered by Central Foods comes in with a score of three or lower.

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