Marugame Udon to launch first west London site

Marugame Udon will open a new kitchen in Kensington, London, on Saturday 21 January. 

Following eight successful launches across the city, Marugame Udon – recent winner of the R200 Best Value Restaurant Award – will bring a taste of Japan's favourite sanuki udon kitchen to the local residents of W8. The 3,242 sq. ft restaurant, offering 92 covers is located in Kensington Arcade next to High Street Kensington Underground Station.

Diners will be greeted with an open-style kitchen, where they can choose their own udon bowl over the counter or from grab-and-go kiosks. The ‘build your own’ condiment station offers fresh chillies, ginger and Japanese sauces, allowing customers to personalise their meal. The brand is known to offer casual and affordable dining, with bowls of freshly made udon starting from just £3.45. The menu also features a number of options under £5, including udon bowls, tempura, omusubi rice balls and delicious desserts like dorayaki pancakes and unlimited soft serve ice cream. 

All of Marugame’s udon noodles are made fresh in-house throughout the day, using three simple ingredients: wheat, salt and water. This traditional recipe creates a chewier ‘mochi mochi’ texture of the sanuki-style thick udon noodle. The simplest way to enjoy Marugame’s fresh noodles costs just £3.45 for Kamaage – udon straight from the Kama (pot) served in Kama water with sweet and smoky BK fish dashi for dipping.

Keith Bird, CEO of Marugame Udon Europe, comments: "We are excited to be opening our first neighbourhood kitchen in west London. We chose Kensington Arcade to be amongst a great selection of retailers and food outlets and we’re so excited to be expanding Marugame Udon once again. Our casual dining concept is key for more people to experience our udon and the grab-and-go kiosks are perfect for those travelling via the tube station, located just a stone’s throw away."

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