f'real launches freakshake offer

Milkshake brand f’real has launched a new, high-margin customisable drink and dessert option, designed specifically for the foodservice channel. Previously only available as an on-the-go, ‘blend-it-yourself’ drink in convenience retail, f’real is now offering restaurants, pubs and bars the opportunity to install its back-bar B7 blenders and add ‘f’reakshake’ options to their menus

Responding to consumer desire for 'experiences over products', f'real is offering ready-made milkshake bases that can be blended to a customer’s preferred thickness and customised with syrups, toppings and alcohol.

With milkshakes representing 5.1% of all OOH soft drinks, growing from 4.6% in 2021, operators can benefit from frequent upsell opportunities. F’real’s B7 blender can create a shake in just 40 seconds, and is conveniently compact in size. It requires little cleaning and is ready to go once plugged in, making it cost-effective and easy to install. Minimal staff training is required and there is zero waste as the milkshakes can be blended straight into f’real branded cups. The f’real team also provide enhanced support for operators to help drive sales, including digital POS and social media assets.

Kate Barnes, head of business development at f’real, comments: "We are delighted to introduce f’real to the foodservice sector, making our delicious, customisable drinks simple and accessible for all out-of-home operators. This is especially important as purse strings tighten; venues need ways to elevate their offering and entice consumers in to dine with them. Our f’reakshakes are the perfect way to do this, injecting excitement and theatre into a menu. Plus, they’re an affordable treat, which we know consumers are turning to in the current climate. It’s time for foodservice to get f’reaky and reap the rewards!"

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