How important are soft drinks and mixers to the on-trade?

55% of consumers are looking to reduce their alcohol consumption*, soft drinks are now more important than ever. Demand for innovative and on-trend flavours is on the rise.

A soft drinks offering that can work day to night is vital. Fruit juices are mainly consumed early in the day with a shift to a lighter option later as the day progresses, such as a delicately sparkling drink. 

Visibility and choice are key, choosing your drinks offering should be as considered as curation of a food menu or wine list. 

Versatile soft drinks that can be sold as a mixer to a premium spirit or crafted into a show stopping cocktail save valuable fridge space. 

What trends will we see in the soft drinks and mixers category in 2023?

35% of teetotalers visit pubs and bars at least once a month*.

Soft drinks are no longer the soft option, with Gen Z leading the search for innovative flavours from sustainable brands that use quality ingredients. Traditional flavours should be well sourced and contain no concentrates and nothing artificial.

Premiumisation is still a key trend. Stocking brands that are not available in supermarkets offer new shared experiences and creates a sense of occasion. 

How can operators capitalise on demand for soft drinks and mixers in their venues?

Creating a sense of occasion when it comes to soft drinks can go a long way. Premium glassware, quality ice and fresh garnish can elevate the pour. Simple non-alcoholic cocktails pack a punch and command a higher margin. 

As consumers continue to place focus on health and wellbeing, calorie conscious options should be considered as they account for 69.2% of total soft drinks purchased in 2021**. Traditional flavours should be well sourced and contain quality ingredients.

Family dining is on the increase with children being key to unlocking your soft drinks potential. Converting a tap water to a soft drink should be an easy switch if you’ve considered your listings. Stocking considered and health-conscious alternatives are a welcome change from the typical choices. Soft drinks could be offered as part of a children’s menu deal.

For more information on Frobishers visit www.frobishers.com

*KAM Media, Low & No report 2022, The Customer Perspective
**British Soft Drinks Association 2022 Annual Report