Bistrot Pierre continues Pay It Forward campaign

A French-inspired restaurant brand continues to give back to its local communities through a Pay It Forward campaign.

Bistrot Pierre has 18 outlets across the country, including two new venues rebranded under the Pierre umbrella. Each one participates in the initiative by donating free meals to deserving local residents nominated by chosen charities.

Bistrot Pierre’s CEO Nick White comments: “Following our 30th birthday celebrations, community continues to be at the heart of what we do, and we are delighted to have opened our doors to welcome those most in need.

“Our loyal customers made a difference to the lives of deserving residents by booking a table for eight or more people on Sundays during December, and we’re hugely grateful for the fantastic work which continues to be done by all our chosen charities each year.”

About the campaign

The initiative was launched three years ago to reach out to those most impacted by the cost-of-living crisis. During that time, more than 1,000 free meals have been enjoyed.

The latest campaign involved charities such as Age UK, Linking Lives Eastbourne, Escape Arts, Young At Heart, and Acacia Family Support.

Selected guests get a free three-course meal at their chosen high street outlet, redeemable throughout 2025.

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