Ace Pizza to launch in Victoria Park Village

The Rachel Jones-founded brand Ace Pizza will open its first bricks-and-mortar restaurant in Victoria Park Village, East London, this summer. 

Ace Pizza started in 2018, operating from the kitchen of The Pembury Tavern in Hackney, where the brand continues to serve up its signature slices. Jones’s journey with pizza began in her hometown of Walsall in the West Midlands. Her love for Italian-American comfort food eventually led to her setting up Capish? with KERB, which laid the foundation for Ace Pizza’s bold and playful approach.

It was acceptable in the 80s

The new restaurant’s interior will pay homage to ’80s nostalgia, featuring warm pink and soft yellow tones reminiscent of classic ice cream parlours, paired with chestnut wood panelling and plush booth seating. The design combines mid-century modern style with a classic disco diner.

Pizza boxes, drawing visual inspiration from counterculture icons Keith Haring and Jean-Michel Basquiat, will be stacked high at the counter, ready for takeaway.

The menu will centre on Ace Pizza’s signature 12" pizzas, made with a ‘biga’ dough starter, slow-fermented for over 48 hours to achieve the trademark light, crispy crust and thin base. Toppings include favourites like the ‘Honey Pie’ with fior di latte, spicy salami, fennel seeds, guindilla chillies and chilli honey; and the vegan ‘Clapton Cowboy’, topped with plant-based Texas 'beef', jalapeños, pickled pink onions, and chipotle ranch drizzle.

New additions include previous pub specials, such as the favourite ‘Vodka Penne’ pizza. Guests can also expect pizza sandwiches, perfect for a lunch fix, alongside Italian-American sides including slow-cooked Dexter beef meatballs in rich marinara, a show-stopping Caesar salad and a rotating menu of house-made soft-serve ice cream with playful toppings.

On the drinks side, expect Chilli Honey Margaritas and craft beer on tap from local favourites The Five Points Brewing Co.

“We’re so excited to be opening Ace Pizza’s first restaurant in Victoria Park," says Jones. "Hackney has been my home for over 15 years, so launching here feels really special. Some of my favourite childhood memories are of sharing pizza and ice cream with my family, and I want Ace Pizza to recreate that same joyful feeling – fun, flavour-packed food that brings people together. We’ll be serving up some of our much-loved classics, but there’ll also be a whole new line-up of pizzas you won’t find anywhere else.”

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