Honest Burgers launches first digital loyalty programme
Honest Burgers has announced the launch of Honest Insiders – its first app offering exclusive rewards for customers when they visit any of the group's 39 restaurants.
Honest Insiders will launch on 10 June and customers will be able to access the programme by downloading the app.
The brand has been serving burgers since 2011, sourcing ingredients locally and making everything daily from scratch. Its commitment quality has created a loyal customer community, thousands of whom recently invested almost £3m in the company's crowdfunding campaign.
Honest Insiders
The scheme will reward customers with a stamp each time they visit Honest Burgers and Honest Smash + Grab across the UK.
Users of Honest Insiders can also expect to see:
- An Honest side dish on sign up, such as onion rings or chips
- A stamp on every visit
- Complimentary chicken wings or chicken tenders at Smash + Grab on their fourth visit
- A free soft drink at Honest Burgers on their fifth visit
- A complimentary burger after completing the card with seven stamps
- A treat during their birthday month
- Personalised offers and rewards
- First-to-know alerts about new product launches and exclusive events
Marcus Denison-Smith, chief marketing officer at Honest Burgers, comments: “Honest Insiders is our way of thanking our customers, honouring each visit with a digital stamp and rewards along the way.
"We’re delighted to have reached the first key milestone of our loyalty strategy and look forward to delivering more Honest value to our customers in time to come.”
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