Kraf Heinz launches inaugural culinary competition

Kraft Heinz has partnered with James Cochran and the Craft Guild of Chefs to launch Masters of the Menu, its first-ever nationwide culinary competition for independent chefs and operators.

The event will give five talented chefs the chance to receive one-on-one mentorship from Cochran, developing their business acumen and culinary skill before competing in a two-round cook-off for the ultimate culinary crown, Masters of the Menu champion.

The overall winner will receive £2,000 worth of Heinz product, a cash prize of £2,000, the chance to co-host an exclusive supper club with Cochran and national PR exposure. Plus, all eligible individuals will be placed into a prize draw for the chance to win £100 in cash upon entry.

Tom Franklin, director of foodservice at Kraft Heinz, comments: “At its core, Masters of the Menu is more than just a culinary competition, it’s a way to champion dedicated chefs from smaller operations and help build their profile within the industry."

Cochran adds: “It’s a real privilege to share what I’ve learned after more than a decade in the culinary industry. I owe so much of my career to the incredible mentorship and opportunities I received along the way. That’s why this competition with Kraft Heinz means so much to me; it’s a chance to give back to the industry that shaped me. I’m excited to see the amazing talent out there and hope I can play even a small part in helping it grow.”

How to enter

To enter, individuals need to develop and submit a recipe using one or more core products from Heinz. Successful entrants will compete with this dish in the first round of the final cook-off.

The competition is open to any chef resident in the UK aged 18 or over and working for an independent operator (independently owned with four or fewer locations). Entries close on 2 October. 

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