Brasserie Blanc introduces reward scheme

Brasserie Blanc, the French restaurant brand founded by Raymond Blanc and owned and operated by the Heartwood Collection, has launched a new loyalty programme, now live across all locations. 

Le Club is a direct result of Brasserie Blanc's commitment to building value for guests, following on from the brand's refresh and new menu, introduced on 25 September. 

How it works

The app-based scheme offers a convenient way for guests to earn and redeem rewards. Members will receive a complimentary drink for signing up and unlock further rewards with every visit. 

The more guests visit, the better the rewards become, leading to VIP status that unlocks exclusive benefits, including 15% off for up to six people for 12 months, exclusive invitations to events, referral rewards and more. 

Caz Taylor, head of digital and activations at Heartwood Collection, comments: "I'm thrilled to be launching our second rewards scheme. Using the learnings from our previous loyalty scheme that was retired a few years ago, we have created a dynamic and generous scheme that rewards guests in a way we know they love and appreciate. 

"Our Le Club rewards scheme gives us a new and exciting way to deliver personalised rewards and messaging to our guests in a way we haven't had before for our loyal BB guests."

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