Jamie Oliver and Prezzo team to revive Jamie's Italian

Jamie Oliver has announced a partnership with Brava Hospitality Group, the operator behind Prezzo Italian, to relaunch his Jamie's Italian brand in the UK.

Backed by Cain International, Brava Hospitality’s majority shareholder, the partnership will see a flagship restaurant open in London’s Leicester Square in spring 2026. 

While the Jamie's Italian brand has thrived internationally with over 30 successful locations in 15 countries, its UK presence was all but wiped out after the wider Jamie Oliver Restaurant Group went into administration in May 2019. 

"As a chef, having the chance to return to the high street is incredibly important to me," says Oliver. "In theory, it’s not the easiest time to return but conversely, I think it’s the perfect time. I believe the mid-market needs excitement, surprise and delight and that’s exactly what I am planning on delivering.

"I think the public wants freshly made delicious food at a reasonable price with an award-winning kids menu. Eating out is a treat, but I believe it should offer value for money with higher welfare sourcing."

An exciting chapter

Jamie’s Italian is the second brand to join the Brava Hospitality portfolio, sitting alongside Prezzo Italian, which underwent its own transformation and rebrand in April 2025.

The Jamie's Italian restaurant design will be revitalised, reflecting some of the key successes from the international Jamie’s Italian restaurants.

"Partnering with Brava, backed by Cain International, marks an exciting next chapter for Jamie Oliver Restaurants in the UK," says Ed Loftus, global director of Jamie Oliver Restaurants. "This partnership brings together one of the world’s most recognised chefs with a highly capable operator and the long-term investment to build something with real longevity.

"We’ve taken the time to reintroduce Jamie’s Italian in a way that feels modern and focused, a tighter menu, a renewed emphasis on fresh pasta and quality ingredients, and warm, straightforward hospitality. Our priority is making the first location exceptional; the public will ultimately determine how quickly and how far we grow."

Prezzo partnership

The transformation of Prezzo Italian was led by James Brown after he left BrewDog and joined the operator in November last year.

Since then, the brand has seen strong business performance, with like-for-like sales growing 11% in Q3 and the 12 refurbished restaurants delivering an average of 60% growth compared to the prior year. 

"At Brava, our focus is to invest in brands where food, people and purpose come together," adds Brown. "We've seen the magic of Jamie’s Italian around the world, and we believe deeply in the power of his brand. 

"Our ambition is to bring world-class Italian dining to the heart of the UK high street. A lot of time and energy has gone into evolving the Jamie’s Italian concept to make that vision a reality. This marks an exciting new chapter for both Jamie’s Italian and Brava, and reflects our commitment to reimagining the high street with exceptional, modern hospitality."

You may also be interested in…