Choose to Cruz in 2026

Born in Sevilla in 1904, Cruzcampo® is Spain’s number one draught beer1 and therefore offers drinkers an authentic taste of the country. A mainstream Spanish lager that offers all the advantages of premium beers at an affordable price, Cruzcampo® provides drinkers with a great quality experience that is a step up from classic lager brands while remaining accessible.

As consumer expectations continue to rise in 2026, Spanish and tapas restaurants are under increasing pressure to deliver not just great food, but a complete, high quality guest experience. When it comes to beer, Cruzcampo® stands out as a must-listing for venues looking to strengthen their Spanish credentials while driving premium beer sales.

Meet growing demand for authentic Spanish brands

Due to its status in its home nation of Spain, Cruzcampo® is a brand that prior to launch in the UK already has a lot of positive sentiment from consumers ‘in the know’. Holidaymakers returning from Spain, particularly from Andalucia, had been calling for the brand to be brought to the UK. This existing love, combined with the huge demand for Mediterranean lagers, has resulted in great early success for operators who have listed the brand, and they continue to drive fantastic momentum for Cruzcampo®.

Stocking a recognisable Spanish beer helps tapas bars and Iberian restaurants reinforce a great cultural experience which is particularly important when attracting younger consumers.

Capitalise on premium lager growth in casual dining

As consumers continue to go out less frequently but spend more when they do, Premium Lager continues to perform well in the On Trade. Cruzcampo® is the number one growth lager brand in the On Trade and Added £239m to the On Trade in the last year² making it a natural choice for tapas restaurants and bars looking to grow their beer sales. 

Drive volume through draught 

Offering draught beer is increasingly important for bars and restaurants, but space and infrastructure can be a challenge. HEINEKEN UK’s SmartDispense® solutions make it easier than ever for Spanish restaurants to serve Cruzcampo® on draught without the need for a traditional cellar.

Cruzcampo® is also available in packaged formats, giving operators flexibility and offering guests a choice of serve, especially in venues without draught capability.

To further elevate the Spanish dining experience, we also offer branded POS items such as tapas bowls, ice buckets and ceramic coasters that help reinforce authentic presentation.

For restaurants, hotel bars, event spaces and modern hybrid venues, these systems open the door to a broader, better draught offering while ensuring a perfect pint every time.

Leverage brand storytelling that resonates with guests

Cruzcampo®’s heritage, rooted in Sevilla and Spanish brewing tradition, gives operators a ready-made story that resonates with diners seeking cultural connection. Featuring a beer with genuine Spanish provenance supports menu storytelling, staff recommendations and overall brand perception.

In an increasingly competitive market, these small but meaningful details help Spanish and tapas restaurants stand out.

To find out more about how Cruzcampo^® can support your venue, visit eazle.co.uk