Prezzo Italian rebrand does the trick for Brava

Less than a year after announcing the rebrand of Italian restaurant brand Prezzo, owner Brava Hospitality Group has announced a strong set of trading results for the year ending 2025.

The James Brown-led business says its financial performance has been underpinned by a robust turnaround at Prezzo Italian, demonstrating "the impact of disciplined investment, operational focus and a renewed commitment to guest experience".

Prezzo Italian generated £100.2m in revenue and delivered EBITDA of £2.8m, a £2.1m year-on-year improvement and more than 300% higher than 2024. 

The Brava brand also delivered full-year like-for-like growth of 8%, with December's like-for-likes reaching 8.2%.

"These results show what Prezzo Italian is capable of when we focus on the fundamentals - great food, relevant restaurants and disciplined execution," says Brown. "2025 was a transformation year for the business. The progress we’ve made gives us real confidence as we continue to build a stronger, more competitive restaurant brand for the long term, while also creating a platform for future growth across our portfolio."

Returns on investment

Brava, which was launched in September 2025, says the key driver of performance was Prezzo Italian’s targeted refurbishment programme.

Twelve restaurants were refurbished during the year, delivering like-for-like growth of 20.6% post-reopening at year end. Ten of the refurbished sites recorded their strongest trading weeks on record.

The core group of 84 Prezzo Italian restaurants delivered like-for-like growth of 7%, with 26 locations achieving record trading weeks.

Building on this momentum, three further Prezzo Italian restaurants, Manchester Media City, Fareham and Eastleigh - have relaunched this week following refurbishment, with Braintree and Milton Keynes currently undergoing refurbishment, marking the start of an ambitious programme that will see around 40 additional restaurants refurbished during the year ahead.

In April 2025, Prezzo Italian launched its loyalty platform, Club Prezzo. The platform now has more than 350,000 registered users and has become a major driver of guest engagement and repeat visits.

In December 2025, Brava signed a partnership agreement to bring Jamie’s Italian back to the UK high street. The first new Jamie’s Italian under the partnership will open in Leicester Square this year.

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