Brava Hospitality Group opens its first Jamie's Italian

The rebirth of Jamie’s Italian has officially taken place through the opening of its comeback site in London’s Leicester Square.

Led by chef Jamie Oliver and Brava Hospitality Group, the business behind Prezzo Italian, the relaunch of the brand was announced at the end of last year.

Joining Brava's portfolio, the James Brown-led business has said that Jamie's Italian could be rolled out into as many as 40 sites over an initial 10-year period.

"This is a huge moment for Brava and the Jamie’s Italian teams – it’s the culmination of months of collaboration on refining and elevating the offering to deliver on our vision," says Brown. "We're now delighted to open Jamie’s Italian in the heart of Leicester Square, and look forward to welcoming guests to experience the new restaurant which brings together quality ingredients, exceptional food and generous hospitality."

Three-floor restaurant

The new restaurant has space for 140 covers and is spread across three floors, featuring an open kitchen on the middle floor.

Curated by Oliver, the menu includes a combination of new dishes and classics, including cured meat planks, prawn linguine and Gennaro’s bolognese. Pasta and bread are made on the premises fresh every day.

"We’re incredibly proud to be bringing Jamie’s Italian back to the UK,"adds Ed Loftus, global director of Jamie Oliver Restaurants. "It’s a massive moment for the brand and a real privilege to be part of its relaunch. This has been a true collaboration between Jamie, the Brava team and our own team from day one, with painstaking attention to detail across every element, from the design and guest experience to the menu and ingredient sourcing.

"We’ve taken the time to carefully evolve the brand, holding on to everything people loved while refining it for today. I can’t wait for guests to experience what we’ve created together."

At the beginning of the year, CEO Brown spoke with Dine Out about about brand longevity, reviving Jamie’s Italian and being relentlessly optimistic. You can read the full interview here.

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