Bill's teams up with potato-loving Poppy Cooks

Restaurant brand Bill’s has teamed up with chef and internet foodie Poppy Cooks to launch a limited-edition menu celebrating potatoes.

Known to millions of followers as the Potato Queen, Poppy O'Toole has created three exclusive dishes inspired by the humble spud.

To celebrate its 25th anniversary, the collaboration will be landing in all 49 Bill’s restaurants nationwide from 13 April until 8 June, bringing together Bill’s dining with the bold, indulgent flavours that have made Poppy one of the UK’s most recognisable food creators.

"Poppy’s love of potatoes, big flavour and proper comfort food makes her the perfect partner for Bill’s," says Tom James, managing director at Bill’s. "These dishes are fun and full of personality – exactly the food our guests love to discover when they come through the door."

What's on the menu?

The collaboration menu features Poppy’s Burger – a beef patty topped with crispy smashed potato, caramelised onions, cheese and secret sauce in a linseed bun, served with seasoned tater tots.

There's the Poppy’s Loaded Tater Tots – golden seasoned tater tots piled with crispy bacon pieces, crumbled feta, chilli and a hot maple drizzle. As well as the Poppy’s Crispy Smash Potato Salad – spiced garlic and herb smashed baby potatoes with pickled onions and a sour cream and chive dressing.

For O'Toole, the collaboration marks a milestone moment, bringing her viral recipes from social media into restaurants for the very first time.

"Bill’s has been my go-to whenever I’m in town shopping with friends and fancy a quick bite," she says. "It’s always had that cosy, feel-good energy I love – the kind of place where the food feels comforting, homely and genuinely delicious. That’s completely my vibe, so working with Bill’s just made perfect sense.

"Usually my recipes live online, so this is the first time people can walk into a restaurant and actually order something I’ve created. Seeing people sit down and enjoy one of my dishes in real life is surreal – a proper ‘I’ve made it’ moment."

The launch comes during a period of strong momentum for the restaurant brand. This year, Bill’s has opened its largest ever restaurant at Westfield Stratford City, as well as announcing a new location at Heathrow Airport, further expanding its national footprint.

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