Wahaca launches Value Added Tacos

Mexican restaurant brand Wahaca has launched 'Value Added Tacos', a new initiative designed to highlight the impact of the UK's 20% VAT rate on hospitality businesses and consumers. 

The move comes as the wider #VATsTheProblem campaign is introduced to restaurant guests for the first time since its creation last month.

Launching on 1 July, the same day Ireland reduces its hospitality VAT rate to 9%, the Wahaca offer sees the group pass on a potential VAT saving directly to customers by offering 10% off all tacos purchased between 12pm and 3pm, Monday to Friday, when dining in at its restaurants nationwide.

The #VATsTheProblem campaign calls on the government to cut VAT on hospitality from 20% to 10%, bringing the UK more in line with the majority of European countries where reduced rates are already in place.

Ongoing until 24 July, the Value Added Tacos discount aims to demonstrate the difference a lower VAT rate could make for hospitality businesses and their customers alike, helping to keep dining out more affordable while supporting investment, growth and job opportunities across the wider sector.

"While it's clear that hospitality businesses face significant challenges, we are also very aware that people across the country will be continuing to feel the pressure of rising costs, and with Value Added Tacos we're showing exactly how a lower rate of VAT could benefit customers directly," says Wahaca’s CEO Gemma Glasson.

"The governments of so many of our European neighbours already recognise hospitality's huge economic and social value through lower VAT rates, and so we hope that a 10% saving on our tacos will help continue the very important conversation that is being spearheaded by the #VATsTheProblem campaign.”

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