Double The Bubble, Double The Flavour: 7UP® Partners with T4 Bubble Tea

7UP®, the number one lemon and lime brand by value sales[1], has partnered with T4 Bubble Tea, for an exclusive collaboration this summer. Featuring three, limited-time only offerings as part of a Bubble Fusion range, 7UP® Bubble Lychee, 7UP® Bubble Strawberry and 7UP® Bubble Grapefruit, the collaboration was launched with an in-store activation at T4 Bubble Tea’s flagship store in Shepherd’s Bush, Westfield.

7UP® brand ambassadors helped drive footfall on the day of the launch, with merch giveaways at seven minutes past the hour, every hour, and free gifts to customers who showed up wearing green. Plus, with free bubble tea drinks on offer, the pop-up created a real buzz on the day, attracting strong consumer interest, with over 300 free drinks served up to shoppers.

As FMCG brands look beyond traditional retail channels to engage consumers in more meaningful ways, partnerships with on-trade operators present valuable opportunities to create memorable brand experiences and increase reach and relevance among new audiences. By bringing brands like 7UP® to life in-store through bold takeovers, these collaborations drive awareness and trial, helping to generate incremental sales opportunities for operators.

Beth Thomasson, Brand Manager 7UP®, at Carlsberg Britvic said: “This summer, 7UP® is on a mission to elevate drinking occasions big or small, and our collaboration with T4 Bubble Tea does just that. Beyond being enjoyed on its own, 7UP® can be used to create innovative new serves that introduce the brand to consumers in an exciting and refreshing way.”

Ellie Marsden, Marketing Director, at T4 Bubble Tea added: “The launch activation at Westfield was fantastic at driving footfall, and awareness of our Bubble Fusion range. Our bubble tea range is extensive, but this exclusive soft drink and bubble tea collaboration ensures we can stand out from the crowd, offering something on our menu consumers can’t get anywhere else. Experiential formats are crucial to keeping shoppers engaged and we’re really pleased with the excitement this partnership generated.”

The collaboration will continue throughout the summer, with further activity set to take place in T4’s Manchester store in July.

Visit Carlsberg Britvic's Sensational Drinks platform to find out more here.