Celebrate the Diversity with European Wines: A Campaign Showcasing European Heritage

July saw the launch of Celebrate the Diversity, European Wines from Spain and Portugal, a campaign* highlighting the diversity, heritage and quality of European wines, with a particular focus on the PDO and PGI wines of Spain and Portugal.

A collaboration between Wines of Portugal and OIVE, the campaign targets Switzerland, Norway and the United Kingdom. The UK remains a key market for both countries, the number one destination for Spanish wine and among the top five export markets for Portuguese wine. The campaign's principal audience is trade professionals, including importers, distributors, sommeliers and the HORECA sector, alongside specialised media, with a secondary focus on Millennial and Gen X consumers.

One of the greatest strengths of European wine is its sense of place. Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) wine designations reflect generations of knowledge, distinctive vineyard landscapes and local traditions, giving each wine its own authentic identity.

Together, Spain and Portugal demonstrate the strength of European wine through a shared commitment to quality, authenticity and sustainability, combined with an extraordinary diversity of climates, landscapes, grape varieties and traditions. Their PDO and PGI wines show how geographical indications protect not only origin and quality, but also centuries of knowledge, craftsmanship and cultural heritage, inviting today's wine professionals and consumers to truly Celebrate the Diversity with European Wines.

Enjoy wine responsibly.

*Campaign financed with the support of the European Union. Read about the campaign in full in Ambassador MW Peter McCombie's LinkedIn article: https://www.linkedin.com/posts/peter-mccombie-9025094_euagripromo-pdoigp-celebratethediversity-activity-7491447174296408065--v5W?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC_DTwcB1h-OrzRnIZxDxWvaCtHRMWDqz8A.