Gaucho and M only to serve carbon-neutral beef

Rare Restaurants, which owns the Gaucho and M brands, will exclusively serve carbon-neutral beef across all venues from today (22 April), marking Earth Day 2022. 

The brands have achieved carbon-neutral beef by reducing emmissions at source and assisting in reforestation projects run by charity partner Not For Sale. The group has reached this milestone two years ahead of their original 2025 target. 

Following an extensive two-year effort managed by scientists and agronomists at the Carbon Group Agro-Climatic Solutions, Rare Restaurants has calculated the carbon footprint of all beef for its restaurants from farm to table. The results of this project show an average carbon footprint of 15.80kg CO2eq per kilogram of beef purchased.  

Ongoing work to reduce carbon emissions at source and in transportation continues with Rare Restaurants' partner farms in Argentina. Remaining carbon emissions are 100% neutralised through a series of reforestation projects in the UK and South America as part of the group's continuing partnership with Not For Sale. 

"We are thrilled to offer carbon-neutral beef to all diners over two years ahead of target, as part of our journey to the restaurants having net zero carbon emissions by 2030," says Martin Williams, CEO of Rare Restaurants. 

"Since launching the UK's first carbon-neutral steak restaurant with Gaucho Charlotte Street in 2019, we have invested heavily in projects to calculate and reduce our carbon emissions and we look forward to developing this work over the coming years, with sustainability at the forefront of our minds as Rare Restaurants moves into a period of sustained growth in both new openings and the existing estate."

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