PizzaExpress becomes latest brand to launch meal kit

For the first time in its 56-year history, PizzaExpress has launched a DIY pizza-making kit for customers, available nationwide.

The brand cited customer demand for its recipes as part of its Homemade Favourites series, and the latest national lockdown, as reasons behind the new development.

Available from 11 January 2021, and only for a limited time, the kits will give customers the chance to create one of two of the pizzeria’s best-selling recipes at home: the Margherita or American Hot. Customers can also order kits with one of each pizza.

“We are delighted to be launching these brand-new kits, giving our loyal customers the chance to recreate two of our most popular recipes whilst we’re all at home," comments Zoe Bowley, managing director at PizzaExpress. "Since launching our Homemade Favourites series last year, it has been wonderful to see so many people recreate their favourite recipes, in the restaurant style that they know and love.

"With these kits we aim to make that even easier, particularly by providing our delicious dough, which has been perfected over 56 years! We’ll be delivering the very same ingredients we use in our pizzerias so that the PizzaExpress experience can still be enjoyed wherever you are.”

Priced from £14 excluding delivery, the kit includes enough PizzaExpress dough to create two 14-inch Romana pizzas and other fresh ingredients.

The kits include:

Margherita - £14* (makes two 14-inch Romana pizzas)

  • PizzaExpress dough
  • PizzaExpress passata tin
  • Mozzarella
  • Herbs and spices

American Hot - £16* (makes two 14-inch Romana pizzas)

  • PizzaExpress dough
  • PizzaExpress passata tin
  • Mozzarella
  • Pepperoni
  • Hot green Roquito peppers
  • Herbs and spices

Margherita and American Hot - £14* (makes one 14-inch Romana Margherita, and one 14-inch Romana American Hot)

  • PizzaExpress dough
  • PizzaExpress passata tin
  • Mozzarella
  • Pepperoni
  • Hot green Roquito peppers
  • Herbs and spices

To celebrate the launch, kits will include a branded pizza cutter available on a first come, first served basis while stocks last.