Delivery sales more than triple in 12 months
Delivery and takeaway sales from UK hospitality operators have more than tripled in the last year, according to new data.
The research, from CGA's new Hospitality at Home Tracker, also indicates that the combined value of delivery and takeaway in February 2021 was 317% more than in the same month in 2020.
The volume of orders was 19.6m - well over double the total of 9.1m in February 2020. With the value of sales growing significantly faster than volume, it demonstrates a big uplift in average spend.
“Deliveries, takeaways and at-home meal kits have been a lifeline for hospitality in an immensely challenging market, and our new Hospitality at Home Tracker will provide the best insights yet into their sales," Karl Chessell, CGA’s business unit director - hospitality operators and food, EMEA.
"Delivery and takeaway was already a fast-growing trend before 2020, but we are seeing more and more consumers embracing it and the movement is very likely to continue, albeit without the ferocity of the past 12 months.
“The tracker will offer crucial analysis of consumers’ spending patterns and help businesses spot new opportunities, areas for improvement and action points.
"We’re grateful to the partners who have helped to establish the Tracker, and warmly welcome anyone who would like to join them.”
More than 20 of the UK’s best known managed restaurant, pub and bar groups have become founding partners on the Tracker (see below); once the current lockdown is lifted, the Tracker will reveal the balance between eat-in, delivery and takeaway sales.
CGA’s partners on the Hospitality at Home Tracker are: Azzurri Group, BrewDog, Burger King UK, Byron, Drake & Morgan, Gaucho Grill, Giggling Squid, Honest Burgers, Nando’s, Peach Pub Company, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, Fridays UK, The Restaurant Group, Tortilla, Upham Pub Company, Wagamama and YO! Sushi.