The Breakfast Club partners with Redefine Meat for Veganuary

To coincide with the ever-growing Veganuary movement, The Breakfast Club is partnering with Redefine Meat to elevate the plant-based offering across its estate.

The brand will be updating all current vegan dishes across all sites with a new menu featuring Redefine Meat products. Two new Veganuary specials will launch across the estate from 2 January: The Works, a veggie and vegan fry-up; and a Posh Sausage Sandwich, made with Redefine Meat Bratwurst Sausage. The Redefine Meat Burger will also be added as the new plant-based cheeseburger.

For an extra Veganuary experience, The Breakfast Club on Berwick Street in Soho will launch a ‘No Meat On Berwick Street’ campaign, going entirely plant-based for January, recreating some of The Breakfast Club’s classic dishes.                                                                               

Tom Williams, marketing manager at The Breakfast Club says: "We're very excited to be working with Redefine Meat in order to give our diners an unbeatable plant-based experience, which even the biggest meat lovers can get their chops around. We see this as a game changer not just for Veganuary, but as part of our menus across our cafs moving forward."

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